As with many of our fonts, details are paramount. This is where we spent our time. Our typefaces are recognised by how they look – a certain design DNA built into our library through craft and experience. Sometimes a single letter defines a font. We asked ourselves, is anything missing? The answer was ‘a utilitarian sans’ built for screens and everyday use – from micro-typography on medical packaging to digital products shapingdaily life. Through research, we wrote a brief for every glyph. Then we built it. It took time because we wanted to create something distinctly different from what we had done before.

Here it is: RGB
A new font system for screens.
Content first.
Typeface second.