A2-TYPE was launched in 2010 as a division of our existing design studio, A2/SW/HK, to work directly with designers, agencies, and brands to create custom fonts as well as a platform for releasing our own typefaces.

It’s called RGB. It’s built specifically for screen.

A2-TYPE is two principal people; Scott Williams and Henrik Kubel with a network of partners to assist with origination of foreign language scripts alongside engineering and production of fonts, when needed.

Our typeface design practice has evolved naturally alongside our design company A2/SW/HK. Our approach to type design is built on the traditions of the past and often references history. We hope to learn from the past and develop our own approach to creating unique letter shapes within the narrow design space that is typeface design.

Yes, and no. We design all our fonts on screen and review and test them on paper as well as on screen as part of our design process. All of our fonts work are engineered to work seamless on screen and in print across platforms and systems.

All our fonts are approached as original designs. Very rarely do we create a typeface that is a carbon copy of a historical model. We try to add ‘our touch’ and ‘typographic voice’ to each design. When it comes to using historical source material as a starting point, we prefer to see it not as a copy, nor a revival, but rather an interpretation and continuation of a thought.

Yes, please speak to us before you proceed. It is important that we are aware of who the client is and who will be responsible for managing the font files.

Yes.

One that clearly defines the client’s ambition, the sector they operate in, and which touch points they would like to impact with the font.

No.

Custom fonts are created bespoke to suit a specific need. Often, a client will have a period of exclusivity, which gives them time to build their brand. A custom font is, in our opinion, one of the strongest assets a client has in their brand tool box. Retail fonts are for everyone to use.

Yes, we can customise any of our fonts to meet your needs.